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our story

Hi, I'm Fanny and the founder of My Fourth Trimester!
They say, that with every new baby born, so is a new parent. So I guess you could say that the seed to what was going to become My Fourth Trimester started the summer of 2019, on a hot Sunday evening in June, as my daughter Liv was born.

Liv was born with a cleft palate and 12 hours after she was born, I found out I wasn't going to be able to breastfeed her, something I had just taken for granted I would be able to do. My first few days were upside down trying to figure things out. This was parenthood, raw and full on.



Sometimes unexpected things happen along the way - and we just have to run with it. Especially in those early days.


I ended up spending a fortune in breast pumps, accessories and equipment, and as I searched my way through the market I couldn't help but think: was this it? Were parents doomed to spend this much money, only to have to regift, return, and resell our baby products?
What if parents could choose what they need, when they need it, and for how long they want to use it? I was surprised to find that something like this didn't exist already - after all, this was how most things in my life worked. I already rented movies, cars, bikes, books and vacation places.


So what is My Fourth Trimester?
It's saying bye to buying, and welcoming renting into your family life. Choose the bundle that best matches your needs, and once you're done with it, simply return it for someone else to use. In short terms: it's saving money, gaining time and looking out for the world, all in one go.




Our core value and what My Fourth Trimester is all about, is a circular economy, a better tomorrow for our kids. A less polluted, kinder world - a place where we look out for each other, and where we give back and pass things on. 
We call it conscious parenting. But what it really is, is parenting on your own terms.

Welcome to your Fourth Trimester.